Where HinoGen came from

The company initially began with one idea after another, with the plan to create a full truck named HinoGen Full Truck. The name was inspired by a game. However, everything changed when I went through a personal journey that left me devastated. As a single mother with two children with autism, I had to use up all my savings to fulfill my dream of owning a full truck or buying a house for my children. Then, dealing with the aftermath of a painful love experience, I discovered a newfound motivation within myself.

It was during this time that I came up with a revised concept for the company. I decided to keep the name HinoGen but added "Skin" to it. Hence, the new name became HinoGenSkin. This addition of "Skin" signifies a shift in focus towards skincare and emphasizes the importance of taking care of one's skin.